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From Pakistan to Europe: living tradition
It all began in 1950 in a marketplace in Pakistan: Chauhdry Mohammed Shafi opened the "Mubarik Commission Shop" in the town of Pattoki. As a wholesaler, he bought cotton, sugar cane, rice, wheat, maize and rapeseed from local farmers to sell on to factories.
A successful model that his two sons took to the next level in Germany: in 1994, the brothers Chauhdry Mubarik Ahmad and Chauhdry Mohammed Ahmed founded the Berlin-based company "Chauhdry Food Traders" (CFT). They sourced the food directly from India, Pakistan and other Asian countries, supplying Indian and Asian restaurants in Berlin and the surrounding area as well as numerous retailers.
Over the next 15 years, the company developed step by step. It relocated three times and steadily increased both the number of customers and employees. Since 2009, CFT has been supplying wholesalers and retailers as well as restaurants, hotels and production facilities throughout Europe. Healthy growth that continues today from Saatwinkler Damm in Berlin.
Fair trade, fair culture
When Chauhdry Mubarik Ahmad and Chauhdry Mohammed Ahmed set off for Germany in the early 1980s, their father gave them a piece of advice: "Always be fair to the people you buy from and sell to. Everything else will fall into place."
This advice has paid off. Now in its third generation, the family business has always remained true to this principle. This has led to the development of an appreciative corporate culture that is appreciated by employees, customers and business partners alike. High product quality and honest, respectful and friendly dealings are the basis of the company's success at CFT.
Excellent quality
CFT has been setting standards in the Asian food trade for over 30 years and has become the market leader during this time. The product range is as diverse as it is specialized: It includes spices, pulses, rice, flour, meat products and exceptional drinks as well as characteristic furnishings for authentic Asian gastronomy.
In the Berlin showroom in Charlottenburg, customers have the opportunity to discover and purchase the products directly on site or have them conveniently delivered.
"The high quality of the products - and ultimately the food and drinks - already played a major role in our grandfather's vision. Our mission is therefore to constantly develop the quality of Asian products and food internationally, always with the aim of achieving the highest possible standards. By continuing to drive this forward, we want to create a worthy monument to the continued existence of our family business and its values day after day." - H. Ahmad (grandchild).
A milestone on this path is the title of best importer, for which Chauhdry Food Traders GmbH was honored with the REAP Award.
The main-team of Chauhdry Food Traders
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